13 Jan 2021, 10:46 — 3 min read
The goal of every eCommerce seller is to make the selection and buying process simple for customers. It is important for customers to be able to easily find the products they are looking for. Tags simplify product categorisation and search, and labels highlight special deals or promotions on products.
A product is made up of several features and characteristics that are classified as tags. Each product can have different tags. E.g., a shirt can be defined by its size, colour, material, brand, discount, sleeve, neck, etc. These are a few of the product tags that can be associated with it.
These tags are used to club products together. They are searchable keywords associated with your product. This means that when a customer enters a search on your online store, the results show all the products with that tag.
A product label highlights a special discount, deal, or promotion on a product. Labels are an excellent way to put a spotlight on certain products.
These act as clickbait for your customers. You can use it for various purposes, such as adding a discount label on slow-moving products to clear up inventory. Below is an example of a product with a label.
Here ‘SALE SALE SALE SALE’ is the product label.
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