Public Relations - Business concept of the day

Public Relations - Business concept of the day

Branding & PR

GlobalLinker Staff

GlobalLinker Staff

8 Oct 2018, 12:18 — 1 min read

Definition: A key business function focused on maintaining a favourable image, perception and reputation among its consumers, society and business community. Often done through is a series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organisation and its brands.

Example: The strong Public Relations arm of the company helped them ride through weaker than expected earnings and maintain confidence amongst investors.

Business Insight: As a firm grows and gains visibility, a strong public relations arm can help build a brand.

 

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