Don’t have a transactional eStore? Here's what you are missing out

Don’t have a transactional eStore? Here's what you are missing out


Mohammad Adnan

Mohammad Adnan

27 Aug 2020, 09:30 — 5 min read

Running a retail business in the current scenario can be challenging. Are you wondering how to expand your sales? Are you feeling hesitant to break into eCommerce because of security concerns or an unclear understanding of this element of business? We have come to a sense that eCommerce is the holy grail of retail.


We live in a digital world, industries are continuously adapting to the new way customers research and their shopping needs, by making sure they have an online presence. Even customers are becoming compelling in the way they shop online. The eCommerce landscape is continually changing and growing. According to the Nasdaq, by 2040, 95% of the purchases will be made online. Now, that’s a significant number!


Here’s what you are missing out on:


1. The digital experience

Unlike retail, your eCommerce store can be up and running in a few clicks, eCommerce platforms like use pre-made templates to create your store. It takes care of hosting, platform maintenance, and more.


eCommerce platforms stores have made it realistic and simple for business owners to create attractive and reliable sites with minimal effort. You don’t need deep technical or eCommerce knowledge to have a professional website up and running in just an afternoon. With you get to see the eCommerce magic happen in a couple of steps.


2. Shoppers start online

The use of digital medium keeps increasing. 87% of shoppers begin product searches on digital channels, up from 71% last year. Customers are more likely to start searching online, even if they might end up buying at the store. 


Customers research online to compare prices, compare brands, search customer reviews, and more. The only way to ensure potential customers find your products is to have an online presence. You always want your brand to first when potential customers are during their research.


3. Customer data insights

One advantage of online selling is how easy it makes for you to collect, measure, and act on customer data, something that you could only get with personal interactions in a brick-and-mortar store. If you want to be focused on the user experience, then you need to own your consumer data. Online selling helps you collect data by tracking customer interactions and hence know what they want and when they want it.


4. Get new customers

An online site can help you reach new customers and scale beyond geographies. Social websites can reach new demographics. You can also use the right mix of online touchpoints to engage audiences at once, and online channels aren’t limited as compared to the audience that visits your retail store. Regardless, you’re just starting out or an existing seller, you can reach someone online that you couldn’t before.


Also read: How to drive more traffic to your eCommerce store


5. Display your product information to the world

An online presence gives you a platform to provide more information about your products and services to your customers. A website offers sellers a place to deliver key content to customers.


This content could include in-depth product descriptions, how the products are made, the back-story of the company. This helps a customer make their purchasing decision both in-store or online.


6. Serve niche audience

Your online store makes serving a niche audience easier. It can be hard for that rare stamp collector to find a seller. However, with the ease of the internet, it makes the search easier.


7. Giving your customers a wow experience

Today shoppers want to shop in the comfort of their homes. Online selling makes even it more accessible for shoppers to click on that buy button, no matter where they are and complete that purchase within minutes, giving them the experience, they deserve. Customers can complete purchases from Instagram Ads, mobile apps in-store, and more.


Your estore allows you to meet the shopping expectations of your customers. If most of your customers shop online, it’s a safe bet that you should start selling online!


Also read: How can you convert your display only informational site into a transactional fully functional eStore?


To explore business opportunities, link with me by clicking on the 'Connect' button on my eBiz Card.


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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker

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