17 Sep 2018, 11:20 — 1 min read
Definition: Direct Competitors are competitors that provide the exact same services as your establishment or firm.
Example: Pepsi and Coca-Cola are a classic example of direct competitors in the FMCG market.
Business Insight: Keeping track of Direct Competitors is wise, as it can give insights into what is or isn’t working in your market & helps you maintain your edge in line with your competitor.
Posted byGlobalLinker Staff
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