10 Aug 2020, 10:00 — 5 min read
Authentic Irani chai and mouth-watering Osmania biscuits served with love have given Hyderabad’s Café Niloufer iconic status. For more than four decades the café has been drawing a loyal stream of patrons that relish the creamy, spicy, sweet tea and the freshly baked biscuits served here. What draws them here is not just the delectable food but also its genial owner Baburao Anumula, who has an interesting rag to riches story worthy of being made into a movie.
Despite his meteoric rise, Baburao remains humble at heart and believes in giving back to the community. For the past 13 years, he has been feeding more than 100 needy people every day, most of them being family and patients at a nearby hospital.
In the run up to Independence Day we bring to you excerpts from an interview with the remarkable Baburao Anumula who shows us that we all have the freedom to dream big and to realise those dreams by the dint of our hard work.
I belonged to a poor family in Adilabad District (Telangana). I came to Hyderabad in 1971 in search of work. After doing menial jobs for a few years, I got a job at Café Niloufer in 1975 as a table cleaner. In due course of time, I got promoted as a supervisor. In 1978, I got the opportunity to run the hotel and signed a contract with the owner. Thanks to the love of patrons, the business grew by leaps and bounds. And in 1991, I could make enough profit to purchase the property.
In 2011, my son Shashank Anumula joined the business after completing his MBA. It is he who has helped take the business to new heights—he was instrumental in launching Classic Café with an extended menu and a high-end premium tea lounge.
Authentic Niloufer chai and Osmania biscuits that have the same taste as 40 years before. All our products are freshly made with the highest quality ingredients like the maida and ghee used in our biscuits. Every hour, they go straight from our kitchen to the customers.
Even though Café Niloufer had carved a niche for itself and amassed a loyal fan following since decades, we felt it was important to change with time. And take the business as well as the experience to the next level. We, therefore, launched the Classic Café in 2016 with a state-of-the-art kitchen, an extended menu and a separate dining section.
In 2019, we introduced a premium tea lounge with international cuisines and mouth-watering delicacies.
Our quality speaks for itself and our customers are our brand advocates. However, we do have a good social footprint and our products are available online and on other marketplaces like Amazon and Swiggy.
Our biggest challenge has been to expand without compromising on the taste, freshness and quality of the products. We are expanding our wings by going digital and leveraging online platforms to increase brand awareness and reach. We accomplish this by employing state-of-the-art automation, building a core team and achieving operational excellence.
We make sure that all our stakeholders are happy and satisfied. We understand our customer and employee needs and make sure they are met.
Our goal is to serve Niloufer tea to every Indian household. (Har ghar me Niloufer ki chai).
Network with Baburao Anumula by clicking on the 'Connect' button on his profile.
Article source: STOrai Magazine
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