21 Jan 2020, 10:32 — 9 min read
The B2B (business to business) ecommerce industry in India is soon to become a USD 700+ billion industry. B2B ecommerce stores enable online order transactions between businesses. Since orders are processed digitally, transaction efficiency is improved for manufacturers, wholesalers, distributors and other types of B2B sellers.
B2B selling may include:
Moreover, one does not have to be a supplier in order to sell B2B. Many online brands sell both B2B (business to business) and B2C (business to customer). The fact is that B2B brands require an ecommerce platform to sell as much as consumer brands. With an optimised ecommerce strategy, B2B sellers can tap into a huge audience of buyers who are looking for a convenient shopping experience. GlobalLinker’s ecommerce platform offers B2B sellers to create a customised e-store to sell online conveniently, economically and quickly.
Here are four businesses that are maximising this opportunity on GlobalLinker’s ecommerce platform.
Brand Buzz features women’s apparel including kurtis, leggings, jeggings and tunics. In keeping with its name, Brand Buzz is a multi-brand store with three brands—FFU, Futuro and Spiffy. Their ecommerce store offers an enviable variety of women’s clothing at very competitive prices. A distinct feature is the impactful product photography which gives a very good idea of the complete range of products as well as the detailed features of each product. Indo-western women’s fashion is the hallmark of this e-store and it offers wonderful style options for the modern Indian woman.
Brand Buzz CEO, Manish Sharma shares, “I got to know about GlobalLinker from my ex-business associate. I planned and thought of creating the store myself, it's so easy and user-friendly with GlobalLinker’s ecommerce platform. Within no time (2 days) my online store was live! Wherein as compared to other website agencies it takes not less than 30 days to go live. It’s a commendable job done by the GlobalLinker team.”
Our online store (created on GlobalLinker’s ecommerce platform) allows us to showcase our rich catalogue with ease. We are targeting both B2B buyers and also selling directly to consumers. - Manish Sharma, CEO Brand Buzz
He adds, “We are a multi-brand apparel business with three distinct brands. Our online store (created on GlobalLinker’s ecommerce platform) allows us to showcase our rich catalogue with ease. Through our online store we are targeting both B2B buyers and also selling directly to consumers.”
Also read: You are 5 steps away from setting up your online store with GlobalLinker’s ecommerce platform
Having established leadership in the core area of rice for the past three decades, Hari Om Biofood Products India diversified into the food processing business. They manufacture vacuum dried fruits, vegetables, flowers, herbs, fruit candies, conserves and sauces keeping in view, the strict quality control measures and hygiene standards desired by the international markets. Their ecommerce store boasts of a large array of dehydrated foods across categories such as—dried fruits, dried seeds, dried berries, dried trail mixes, dried chatpata and dried peel. With an eco-friendly state-of-the-art manufacturing unit in Uttrakhand the company is looking to cater to the domestic and international market through their ecommerce store.
Ravindra Bisht, Director-Sales, Hari Om Biofood Products India describes their experience of creating an online store on GlobalLinker’s ecommerce platform as “excellent.” He opines, “It’s very important for B2B businesses to have an online presence to create awareness about the products and build the brand.”
Hari Om Biofood’s growth strategy is to leverage both online and offline retail channels. “We look forward to take our online store to new heights this year; open 10 stores in different states in India to supply the products within the time frame for B2B and B2C customers,” Ravindra shares.
Socks are a wardrobe staple and Plae Socks ensures that it has all your requirements covered. Be it full length socks, ankle length socks, the short ankle socks or the no show variety—all sorts of cotton socks are available on this store. Under the umbrella of Cosmmic Brands, Plae is envisaged as an economy range of socks and is available in more than 300 stores. With over a decade of experience in shoe care and socks, the company is based out of Ghaziabad in Uttar Pradesh. The Plae ecommerce store showcases a large variety of socks that are very logically categorised for easy selection.
Sales Head, Ajay Arya asserts that B2B businesses must go online. He shares, “I think every business has to be digitally sound enough to compete with the external forces that are right now ruling the globe. Our B2B activity includes managing our esteemed distributors and dealers. So managing them digitally helps us to maintain their records and track sales.”
"The experience of creating our online B2B store (with GlobalLinker's ecommerce platform) has been hassle-free with payment and logistics enabled, and the store going live within 5 working days." - Ajay Arya, Sales Head, Cosmmic Brands
He explained the ease of creating an online store with GlobalLinker’s ecommerce platform. “GlobalLinker team approached me and explained about the entire functionality of the platform. The experience of creating our online B2B store has been hassle-free with payment and logistics enabled, and the store going live within 5 working days.”
Also read: 8 tips to promote your ecommerce site that are easy and proven to be effective
A renowned sports products brand from Meerut, SN Sports has the distinction of creating cricket bats made of the famous Kashmiri Willow. Apart from cricket bats they also manufacture cricket balls, gloves, carrom boards and other fitness products such as gym bag, kettle bell, hoola hoop, flying disk and field marking equipment. For a brand synonymous with quality cricket gear and other sports equipment, their ecommerce store seeks to further enhance their national and international reach. From Meerut to the world, the sky is the limit for the ecommerce store.
Managing Director of the company, Nasiruddin Shah, believes that B2B online stores go a long way in increasing a company’s brand credibility and exposure. He shares, “My experience of creating an e-store with GlobalLinker’s ecommerce platform has been wonderful. The platform is easy to use. Products details and other information are easy to access. The team is very supportive. They helped me to take my business online.”
"With GlobalLinker we can discuss our problems on the platform and connect with other manufacturers and company owners directly and get best competitive price. GlobalLinker has helped me to expand my business pan India as well as globally." - Nasiruddin Shah, Managing Director, SN Sports
Nasiruddin believes that GlobalLinker has been instrumental in his business growth. He shares, “With GlobalLinker we can discuss our problems on the platform and connect with other manufacturers and company owners directly and complete our requirement and get best competitive price. GlobalLinker has helped me to expand my business pan India as well as globally.”
B2B ecommerce is clearly a phenomena that is here to stay. The complexities of large product catalogues with high numbers of variants for individual products can be easily solved with B2B online stores on GlobalLinker’s ecommerce platform. B2B brands of all sizes must look to optimise their ecommerce channel for sustainable growth over the next decade.
Also read: 4 phenomenal brands powered by women entrepreneurs and GlobalLinker
Posted bySupriya Mathur
As part of the editorial team on GlobalLinker, I shine the spotlight on business owners who are doing exciting and innovative work by featuring them as part of our 'SME...
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